Proximity marketing is a mobile communication strategy that focuses on advertising to customers based on their location. This location-based marketing approach uses proximity technology such as geo-fencing and targeted messaging to reach customers when they are in close proximity to a specific location. The key feature of proximity marketing is the use of devices such ...
Client facing is the practice of directly engaging with clients or customers in a business setting. It is a customer-centric approach that focuses on building and maintaining strong relationships with clients throughout their entire experience with a company. This customer-oriented strategy involves direct communication and interaction at the front lines of the business, where employees ...
A Chief Experience Officer (CXO) is a senior executive position in a company that focuses on providing exceptional experiences for customers and employees. The CXO is responsible for overseeing the overall experience of the company’s customers and creating strategies to enhance their satisfaction and loyalty. This position plays a crucial role in shaping the company’s ...
