Michael C. McKay

The Power of Merch: Unveiling the Influence of Merchandise on Brands and Fans

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What is merch: Exploring the world of merchandise and its impact on brands and fans

In today’s digital age, merchandise has become an integral part of brand marketing and fan engagement. Merchandise refers to the range of products and items that are created and sold by brands or individuals to promote their identity and generate revenue. From clothing and accessories to collectibles and digital downloads, the world of merchandise has expanded far beyond traditional brick-and-mortar stores.

Ecommerce platforms have played a significant role in the growth of merchandise sales. Online stores allow brands and individuals to reach a wider audience and conveniently sell their products to customers all over the world. This has resulted in an increase in inventory and more diverse merchandise options for fans and consumers.

Merchandise serves as a powerful tool for promotion and branding. By creating and selling unique and desirable goods, brands can build a strong connection with their audience and create a sense of community among fans. Moreover, merchandise acts as a walking advertisement, allowing fans to proudly display their support for their favorite brands and artists.

Merchandising plays a crucial role in the success of merchandise sales. Retailers and online merchants strategically display and promote their products to attract customers and maximize sales. Effective merchandising techniques, such as appealing visuals, limited edition releases, and collaborations, create excitement and encourage fans to make purchases.

Whether it’s exclusive apparel from a favorite band or limited edition collectibles from a beloved franchise, merchandise has the power to evoke strong emotions and create lasting memories. The world of merch continues to evolve, and its impact on brands and fans only continues to grow.

What is merch?

What is merch?

Merch, short for merchandise, refers to a range of products that are created and sold to promote a brand or a particular event. Merchandise can include a wide variety of items such as clothing, apparel, accessories, and other promotional goods.

Merch is typically sold through a store or retail outlet, either online or in physical locations. It can also be sold at events or through ecommerce platforms. Merchandise is an important aspect of branding and marketing, as it helps to create a connection between the brand and its fans or customers.

Merchandising involves the planning, development, and sale of merchandise. It includes activities such as product design, production, inventory management, and sales. Merchandising strategies can vary depending on the target audience and the goals of the brand or event.

The impact of merch on brands and fans is significant. For brands, merch can be a valuable source of revenue and a way to expand their reach and increase brand awareness. It can also help to create a sense of community and loyalty among fans by providing them with items that they can wear or use to show their support.

For fans, merch allows them to express their love for a brand or event and feel connected to a community. It provides them with collectible items to commemorate their favorite brands or events. Merchandise can also serve as a form of promotion, as fans wearing or using merch become walking advertisements for the brand.

In conclusion, merch plays a vital role in the world of branding, promotion, and marketing. It encompasses a range of products that are designed to promote a brand or event and create a connection with fans or customers. Merchandise is sold through various channels and can have a significant impact on both brands and fans.

The definition of merchandise

Merchandise, also known as merch, refers to the products or goods that merchants sell under a particular brand. It plays a crucial role in marketing and branding strategies, as it allows companies to promote their brand and engage with fans and customers.

Merchandise can be sold through various channels, including physical stores, online retail platforms, and ecommerce websites. It includes a wide range of items, such as clothing, apparel, accessories, collectibles, and more.

Merchandise serves as a powerful tool for promotion and merchandising. It allows brands to showcase their logo, artwork, or slogans on products, creating a tangible representation of their identity. Fans and customers often purchase merchandise as a way to support the brand and express their loyalty.

In addition to branding and promotion, merchandise also contributes to a company’s sales and revenue. Many businesses generate a significant portion of their income through merchandise sales, especially in industries like music, sports, and entertainment.

With the rise of ecommerce and online shopping, the merchandising industry has expanded to reach a global audience. Fans from around the world can now easily access and purchase their favorite brand’s merchandise, creating a new avenue for fan engagement and brand recognition.

The different types of merchandise

In the world of merch, there are various types of merchandise that stores and merchants offer to their customers. These items can range from clothing and accessories to home goods and collectibles. Each type of merchandise serves a different purpose in terms of branding, promotion, and sales.

One popular type of merchandise is apparel, which includes t-shirts, hoodies, hats, and other clothing items. These products not only allow fans to show their support for their favorite brands, but they also serve as walking advertisements, spreading awareness of the brand to others.

Another type of merchandise is collectibles, such as action figures, posters, and limited edition items. Collectibles are often highly sought after by fans and can become valuable over time. These items create a sense of exclusivity and are often released in limited quantities, driving up demand.

E-commerce has also greatly expanded the types of merchandise available. With online shopping, customers can easily access a wide range of products, from niche items to mainstream goods. This has opened up new opportunities for both small and large brands to reach a global audience and increase their sales.

Merchandising plays a crucial role in marketing and branding. By offering a diverse range of merchandise, brands can cater to different customer preferences and expand their reach. It also allows merchants to increase their inventory and revenue by offering a variety of products.

Retail stores often have dedicated sections or even entire stores dedicated to merchandise. These stores create an immersive experience for fans and serve as a physical representation of the brand. They allow customers to browse and interact with merchandise, creating a stronger connection between the fan and the brand.

Overall, merchandise plays a significant role in the world of branding, promotion, and sales. It allows fans to show their support for their favorite brands and serves as a marketing tool for brands to reach a wider audience. With the rise of e-commerce, the availability and variety of merchandise have only continued to grow, providing new opportunities for both fans and brands alike.

Merchandise and Brands

Merchandise plays a crucial role in building and promoting a brand. It serves as a tangible representation of a brand’s identity and values. By offering a wide range of merchandise, brands can connect with their fans and customers on a deeper level.

Merchandising is the process of selecting, designing, and presenting merchandise in retail stores or online platforms. It involves curating the inventory of products, such as apparel, clothing, and goods, to create an attractive and appealing shopping experience for customers.

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For brands, merchandise not only generates additional revenue through sales but also serves as a powerful marketing tool. By prominently displaying their logo or branding elements on merchandise, brands can increase their visibility and reach a broader audience. Merchandise also acts as a walking advertisement when fans wear clothing or use products featuring a brand’s logo.

In the retail industry, merchandising strategies are essential to drive sales and attract customers. Merchants carefully plan the placement and presentation of merchandise in-store to create a visually appealing and organized shopping environment. Effective merchandising can help influence customers’ purchasing decisions and encourage them to explore more products.

In the digital age, ecommerce has become another crucial platform for brands to sell their merchandise. Brands can leverage online platforms and their own ecommerce websites to reach a global audience and offer a wide range of merchandise options. Online merchandising involves effective branding, marketing, and promotion strategies to attract and convert customers.

Overall, merchandise serves as a powerful tool for brands to reinforce their image, connect with fans, and drive sales. By creating compelling and high-quality products, brands can enhance their visibility and leave a lasting impression on their customers.

How merch impacts brand recognition

The merchandising of branded goods has a significant impact on brand recognition. By creating and selling merchandise, brands can extend their reach and visibility, reaching a larger audience and creating a lasting impression.

Merchants often use merchandise as a powerful branding tool, as it allows them to showcase their logo, slogan, or other brand elements on various items. This not only increases brand awareness but also serves as a form of advertisement, as merchandise is often worn or used in public. It acts as a walking billboard, promoting the brand wherever it goes.

Merchandising also plays a crucial role in maintaining and expanding a brand’s presence in the retail market. By offering a wide range of branded products, such as clothing and accessories, a brand can attract loyal customers and increase sales. This diverse inventory allows customers to engage with the brand beyond the primary products or services it offers.

The presence of branded merchandise in stores, both physical and online, creates a sense of legitimacy and authority. Customers are more likely to trust a brand that has a well-established presence and offers a range of high-quality merchandise. This can lead to increased brand loyalty and word-of-mouth promotion.

In the digital age, merchandising also plays a crucial role in e-commerce and online marketing. Brands can create an online store or collaborate with e-commerce platforms to sell their merchandise globally. By using targeted marketing strategies and online promotion, brands can reach a wide audience and strengthen their brand recognition on a global scale.

In conclusion, merchandise is not just about selling products; it is a powerful tool for promoting, increasing brand recognition, and expanding a brand’s presence. Through merchandising, brands can build a loyal customer base, create a sense of legitimacy, and establish themselves in the competitive retail market.

The role of merch in brand promotion

Merchandising is a crucial aspect of brand promotion, as it allows brands to create a tangible connection with their fans and customers. By offering a wide range of merchandise items, such as clothing, accessories, and collectibles, brands can engage with their audience on a deeper level and increase their visibility.

Sales of merchandise products play a significant role in generating revenue for brands. By selling branded merchandise through their own stores or partnering with retail and e-commerce platforms, brands can expand their reach and capture new customers. Moreover, merchandise sales can serve as an additional revenue stream, helping brands sustain their operations and invest in further marketing and promotion efforts.

Marketing and promotion are integral parts of merchandising strategies. Through merchandise, brands can effectively communicate their values, messaging, and aesthetics to a wide audience. By leveraging their brand identity and applying it to merchandise items, brands can reinforce their branding and create a cohesive brand experience for their fans and customers.

Branded merchandise, often referred to as “merch,” serves as a walking advertisement for the brand. Customers who wear apparel or use items with a brand’s logo or design become brand ambassadors, spreading awareness and promoting the brand to their networks. This word-of-mouth promotion can have a powerful impact on a brand’s visibility and attract new customers.

Brands can also use merchandise to create a sense of exclusivity and enhance their brand image. Limited edition or special collaboration merchandise can create buzz and excitement among fans, driving demand and increasing the perceived value of the brand. By offering unique and high-quality merchandise, brands can strengthen their reputation and loyalty among their audience.

In conclusion, merchandising plays a vital role in brand promotion. It enables brands to connect with their audience, generate revenue, reinforce their branding, and create brand ambassadors. By investing in merchandise and incorporating it into their marketing strategies, brands can significantly enhance their visibility and build a strong connection with their fans and customers.

The influence of merch on brand loyalty

Merch can have a significant impact on brand loyalty as it allows fans and customers to connect with a brand on a deeper level. By offering a range of merchandising items such as apparel, accessories, and goods, brands can create a sense of identity and community for their customers.

When fans wear a brand’s merchandise, they are essentially becoming brand ambassadors, promoting the brand wherever they go. This type of word-of-mouth marketing can greatly increase brand awareness and attract new customers.

Moreover, merchandising plays a crucial role in brand marketing and branding. It allows merchants to showcase their brand’s logo, colors, and designs, reinforcing brand recognition and loyalty. By incorporating these elements into their merchandise, brands can create a cohesive brand experience for their customers.

Ecommerce has also revolutionized the way merch is sold. Online stores make it easier for brands to reach a global audience and offer a wide range of merchandise options. This increase in accessibility has not only boosted sales but also allowed brands to connect with fans worldwide.

Furthermore, offering exclusive and limited-edition merchandise can create a sense of urgency and exclusivity among fans. By releasing special items periodically or for specific events, brands can create a sense of loyalty and excitement around their merchandise.

In conclusion, merch plays a vital role in building brand loyalty. By offering a variety of merchandise options, promoting brand recognition, and utilizing ecommerce platforms, brands can strengthen their relationship with their customers and create a loyal fanbase.

Merchandise and Fans

Merchandise and Fans

In the world of brands, merchandise plays a crucial role in connecting with fans and building a loyal customer base. Merchandise refers to the inventory of products or items, often clothing or apparel, that feature a brand’s logo or branding elements. Merchandising is the strategic practice of creating, promoting, and selling these merchandise items to generate sales and brand visibility.

Fans are an integral part of any brand’s success, and merchandise provides a great opportunity for brands to engage and connect with their fans on a deeper level. By offering merchandise that represents their favorite brand, fans can show their support and express their loyalty. This not only creates a sense of belonging among fans but also serves as a form of self-expression.

Marketing plays a crucial role in merchandising. Brands utilize various marketing techniques to promote their merchandise, such as using influencers to showcase the products or partnering with retailers to expand their reach. Effective marketing campaigns help build hype and anticipation around the merchandise, encouraging fans to make a purchase and become brand ambassadors themselves.

Merchandise acts as a powerful branding tool. By featuring a brand’s logo or design on merchandise, brands can increase their visibility and exposure. When fans wear or use merch with a brand’s logo, it helps create brand recognition and awareness among others who come across it. This word-of-mouth promotion can further expand a brand’s reach and attract new customers.

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Retail stores and online merchants play a vital role in selling merchandise. They provide a platform for fans to purchase their favorite brand’s merchandise easily. Retail stores create physical spaces where fans can interact with and try on the merchandise, creating a more immersive shopping experience. Online merchants, on the other hand, offer convenience and accessibility to fans worldwide, allowing them to browse and purchase merchandise from the comfort of their homes.

Overall, merchandise serves as a powerful tool for brands to connect with fans, promote their brand, and generate sales. It creates a sense of community and loyalty among fans while providing them with an opportunity to express their support for their favorite brand. Through effective marketing and branding strategies, brands can leverage merchandise to build a strong and dedicated fan base.

The connection between merch and fans

The connection between merch and fans

Merchandise plays a crucial role in building a strong connection between brands and their fans. Retail stores and e-commerce platforms offer a wide range of merch options that allow fans to align themselves with their favorite brands. From clothing and apparel to collectible items and accessories, merch provides a tangible way for fans to express their support and loyalty.

Merchandise not only serves as a form of self-expression for fans but also serves as a powerful branding tool for companies. Cleverly designed merch can create a sense of identity among fans, making them feel like part of a community. The branding on merch items serves as a constant reminder of the brand and helps reinforce the fan’s affiliation and loyalty.

For merchants, merchandise serves as a lucrative revenue stream. Fans often eagerly purchase limited-edition items, causing spikes in sales and generating buzz around the brand. By carefully managing their inventory and offering a variety of merch options, companies can maximize their profits and ensure that fans have access to a variety of products.

Effective merchandising strategies go beyond simply offering products for sale. Companies use marketing and promotion tactics to create hype around upcoming releases and collaborations. Limited edition drops and exclusive merch items help drive demand and create a sense of urgency among fans, leading to increased sales and brand exposure.

In today’s digital age, social media platforms play a crucial role in connecting fans with merch. Brands often collaborate with influencers and celebrities to promote their merch lines, reaching a wider audience and driving more sales. Online communities and fan forums also play a pivotal role in spreading the word about new merch drops, creating a buzz and generating excitement among fans.

Overall, the connection between merch and fans is a symbiotic relationship. Fans get to support their favorite brands and express their affiliation, while companies benefit from increased sales, brand exposure, and customer loyalty. With the right merchandising strategies and a strong understanding of their fan base, companies can leverage the power of merchandise to create a lasting connection with their fans.

Creating a sense of belonging through merch

Creating a sense of belonging through merch

Merchandise plays a crucial role in creating a sense of belonging for fans and customers. By offering promotional clothing and other merchandise items, brands can connect with their audience on a deeper level. Fans can proudly wear branded apparel and show off their support for their favorite brand or artist. This creates a sense of community and belonging among like-minded individuals.

The availability of merchandise in stores, both physical retail and online e-commerce platforms, allows fans to easily access and purchase their favorite brand’s products. This accessibility further enhances the feeling of belonging, as fans can proudly own items that represent their favorite brand and showcase their loyalty.

Marketing and merchandising strategies play a vital role in establishing this sense of belonging. Brands carefully design and curate their merchandise to reflect their values and identity. By aligning the merch with the brand’s image, fans can connect with the brand’s mission and feel a part of a larger community.

Merchandise sales not only benefit fans but also merchants and brands. The revenue generated from merchandise sales can be reinvested in creating more engaging content and experiences for the fans. This creates a cycle of loyalty and support, where fans continue to purchase products, and brands continue to provide high-quality merchandise.

The variety of merchandise items available, such as apparel, accessories, and collectibles, gives fans endless options to showcase their support and align themselves with their favorite brand. Whether it’s wearing a t-shirt with a brand logo or displaying a limited-edition collectible, these items serve as a physical representation of a fan’s connection and belonging to the brand.

In conclusion, merchandise plays a crucial role in creating a sense of belonging for fans. Through carefully designed and curated products, brands can connect with their audience and foster a community of loyal supporters. The availability and accessibility of merchandise further enhance this sense of belonging, allowing fans to proudly display their loyalty and support. Merchandise sales also contribute to the revenue and growth of brands, enabling them to continue providing exceptional products and experiences for their fanbase.

Building a community around merch

Merchandise is an essential part of building a community around a brand. Whether it’s apparel, clothing, or other items, merch plays a significant role in creating a sense of belonging and identity for fans and customers. By offering a variety of merch options, brands can cater to different preferences and styles, allowing fans to express themselves and show their support.

The sales of merchandise have expanded greatly with the rise of e-commerce. Online stores provide a platform for brands and merchants to showcase and distribute their merch to a wider audience. This accessibility and convenience make it easier for fans and customers to connect with their favorite brands and purchase merchandise that resonates with them.

Merchandising is more than just selling products. It is about creating a connection between the brand, the community, and the fans. Successful merchandising involves strategic branding and marketing efforts to promote merchandise. By incorporating the brand’s identity and values into the design and promotion of merchandise, brands can strengthen their relationship with their community and create a sense of exclusivity and loyalty.

One way to foster a community around merch is through limited edition releases or collaborations. These special releases create excitement and anticipation among fans, encouraging them to engage with the brand and connect with other like-minded individuals. This sense of exclusivity and community can lead to increased sales and word-of-mouth promotion, further expanding the reach and impact of the brand.

Building a community around merch also involves creating opportunities for fans to engage and connect with each other. Social media platforms and online forums are valuable tools for fostering this sense of community. Brands can encourage fans to share photos of themselves wearing or using their merch and engage in discussions about their favorite products. This not only creates a sense of community but also serves as free marketing and promotion for the brand.

Overall, merch has the power to go beyond simple retail transactions. By building a community around merch, brands can cultivate a sense of belonging and loyalty among their fans and customers. This not only drives sales but also creates a lasting impact on the brand’s success and influence in the market.

The Future of Merchandise

In the world of marketing and merchandising, the future of merchandise is constantly evolving. The importance of merchandising in promoting products and driving sales cannot be underestimated. As consumers increasingly seek unique and personalized items, merchants need to adapt to these changing demands.

One trend that is likely to shape the future of merchandise is the rise of e-commerce. With online shopping on the rise, retailers need to have a strong online presence to reach a larger audience. Online stores offer a convenient and easy way for consumers to browse and purchase merchandise. It also allows for a wider range of products to be available, as space constraints in physical retail stores are no longer an issue.

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Another key trend is the increasing demand for sustainable and eco-friendly goods. As consumers become more conscious about the environmental impact of their purchases, brands need to offer merchandise that aligns with these values. From clothing made from recycled materials to products with minimal packaging, sustainability will become a key factor in merchandise choices.

Furthermore, merchandise in the future will be more than just branded items. Brands will need to focus on creating an overall experience for their customers. This could include limited edition merchandise drops, collaborations with artists, or immersive in-store experiences. By offering unique and exclusive merchandise, brands can build a loyal fan base and differentiate themselves in a crowded market.

In conclusion, the future of merchandise is characterized by the rise of e-commerce, the demand for sustainable goods, and the creation of unique experiences for customers. By adapting to these trends and embracing new technologies, brands can stay ahead in the fast-paced world of merchandising.

Emerging trends in merchandising

The world of merchandising is constantly evolving, with new trends and strategies emerging to meet the changing needs of consumers and brands. Here are some of the emerging trends in merchandising:

  • Online merchandising: Ecommerce has revolutionized the way merchants sell their products. Online stores allow for easy browsing and purchasing of merchandise, making it convenient for consumers to shop whenever and wherever they want. Brands have taken advantage of this trend by creating their own online stores to showcase and sell their merchandise.
  • Social media promotion: Social media platforms like Instagram, Twitter, and Facebook have become powerful tools for promoting merchandise. Brands can use these platforms to create engaging content and showcase their merchandise to a wide audience. Influencers and celebrities often collaborate with brands to promote their merchandise to their large following.
  • Customization and personalization: Consumers are increasingly looking for unique and personalized merchandise. Brands are now offering customization options, allowing customers to personalize their clothing and merchandise with their own designs or names. This trend helps create a deeper connection between the brand and the consumer.
  • Sustainability and ethical merchandising: With increasing awareness of environmental and social issues, consumers are becoming more conscious of the impact of their purchasing decisions. Brands are responding to this trend by offering sustainable and ethically sourced merchandise. This includes using eco-friendly materials, fair-trade practices, and supporting social causes.
  • Diverse merchandise offerings: Merchandising is no longer limited to just clothing and accessories. Brands are expanding their merchandise offerings to include a wide range of products such as home decor, collectibles, and even virtual goods. This diversification helps attract a wider audience and creates new opportunities for branding and marketing.

These emerging trends in merchandising are shaping the way brands connect with their fans and customers. By staying ahead of the curve and embracing these trends, brands can create memorable and meaningful merchandise experiences.

The rise of personalized merch

In recent years, there has been a significant rise in the popularity of personalized merch. This trend has been fueled by consumers’ desire for unique and customized goods that reflect their individual tastes and preferences.

Brands have recognized the potential of personalized merchandise as a powerful tool for promotion. By offering personalized items, such as t-shirts, mugs, and phone cases, brands can establish a stronger connection with their fans and customers.

Personalized merch has also allowed brands to tap into the growing demand for limited edition products. By creating exclusive and customized items, brands can create a sense of exclusivity and scarcity, which can drive up sales and increase customer loyalty.

The rise of personalized merch has also had a significant impact on inventory management. With a wide range of customizable options, brands need to have a robust system in place to track and manage their inventory effectively.

Merchants have also embraced personalized merch as a way to enhance their branding and merchandising efforts. By offering customized products, merchants can strengthen their brand identity and stand out from the competition.

The rise of ecommerce has played a significant role in the popularity of personalized merch. Online stores have made it easier for brands and merchants to offer a wide variety of customized products and reach a global audience.

In conclusion, the rise of personalized merch has transformed the way brands promote and sell their products. It has allowed brands to connect with their fans on a deeper level and create a sense of exclusivity. With the continued growth of ecommerce, personalized merch is likely to continue to thrive in the future.

The impact of technology on merchandising

Technology has revolutionized the way merchandising is done, making it more efficient and accessible to both brands and fans. With the advent of ecommerce platforms, inventory management has become easier than ever. Online stores can now track their merchandise in real-time, ensuring that popular items are always in stock and ready for sale.

Merchandising strategies have also evolved with technology. Brands can now customize their merchandise to fit their unique branding, with the ability to print logos and designs on a wide range of apparel and products. This allows for greater brand visibility and recognition among fans.

One of the biggest impacts of technology on merchandising is the ability to reach a wider audience. Online stores and social media platforms have made it easier for brands to promote their merchandise to a global market. With just a few clicks, fans from different parts of the world can browse and purchase their favorite merchandise, leading to increased sales and brand exposure.

The integration of technology in merchandising has also improved the overall shopping experience for fans. Online stores can now provide detailed product descriptions, images, and reviews, helping customers make informed purchasing decisions. Additionally, convenient features such as wishlist options and personalized recommendations enhance the overall shopping experience and encourage repeat purchases.

In conclusion, technology has had a profound impact on the world of merchandising, from inventory management to branding and promotion. As technology continues to advance, it will be interesting to see how it further transforms the merchandising industry and enhances the relationship between brands and fans.

FAQ about topic “The Power of Merch: Unveiling the Influence of Merchandise on Brands and Fans”

What is merch?

Merch, short for merchandise, refers to any products or items that are branded with a particular logo, design, or slogan to promote a brand, band, artist, or event. It can include clothing, accessories, posters, albums, and other collectible items.

How does merch impact brands?

Merch plays a significant role in building brand awareness and loyalty. By selling branded merchandise, brands can generate additional revenue, create a sense of community among fans, and reinforce their brand message. It also serves as a form of free marketing, as fans wearing or using merchandise become walking advertisements for the brand.

Why do fans buy merch?

Fans buy merch as a way to show their support and affiliation with a brand, band, artist, or event. They see it as a form of self-expression and a way to connect with like-minded individuals. Merchandise also acts as a memento, allowing fans to commemorate a special event or experience.

What are the popular types of merch?

Popular types of merch include t-shirts, hoodies, hats, posters, vinyl records, and collectible figurines or action figures. These items are typically adorned with the branding or artwork associated with a particular brand, band, artist, or event.

How can brands create successful merch?

Creating successful merch involves understanding the target audience, designing appealing and high-quality products, and offering a variety of options to cater to different preferences and budgets. Brands should also consider the trends and interests of their fans and ensure that the merchandise reflects the identity and values of the brand.

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